The donation goes to the National Park Foundation. Donations are limited to a maximum of one million dollars ($1,000,000). using Apple Pay on, through the Apple Store app, or at an Apple Store. Through August 27, 2023, Apple will donate $10 for every purchase made in the U.S. The commercial broke during NFL games last weekend and will run across broadcast and streaming platforms. The song has always been a karaoke favorite of the team, so we knew which 'tell me whys' we wanted them to hit, and we still can't get it out of our heads." "We couldn't believe how emotional we all got-there may or may not have been tears in some eyes. "The moment they stood in front of the camera, they rehearsed 'I Want It That Way' just to get the notes right, and we felt like we were getting serenaded on set," recalls Saatchi group account director Jen Brotman. Yeah, bet they have some rad meetings at P&G alright. I guess we took it quite literally this time." At P&G during briefings, we often discuss the 'mind opening why' behind a product. "Since we are introducing a new category, the lyrics lent themselves to telling people why they need the product and the insight behind it. Plus, the song's "Tell me why" hook fits the brand message, right? "So, it aligned perfectly with our message." "We wanted a band that have a presence beyond nostalgia, and they are having a moment right now with multiple generations thanks to social media," Lobatón says. OK, that's clear-and fresh! But why BSB specifically? "And when we were looking for something that would resonate with our target, we realized there were certain pieces of vintage clothing that made sense, like band T-shirts." "In most cases, your favorite clothes are something you don't want to get rid of-specially not because of malodor," Daniel Lobatón, CCO at Saatchi NY tells Muse. But that BSB tour shirt doesn't smell like skunk anymore.
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